On January 8, Douyin E-commerce Security Center announced that Douyin E-commerce has launched a special governance action to severely crack down on various illegal activities, with a focus on addressing false marketing. In addition, Douyin E-commerce has updated its platform management regulations, clearly stating the need to improve the admission thresholds for live-streaming sales, implement a graded management system for merchants and hosts, promote the professionalization of merchants and hosts, and encourage hosts to sell products through sharing knowledge. Douyin E-commerce stated that it will further strengthen the admission management for live-streaming sales to ensure that sales privileges are granted to real, compliant individuals with a certain level of content creation capability. For categories requiring higher professionalism, merchants and hosts must possess relevant qualifications and must pass training tests to obtain entry qualifications before they can sell products.