According to data released by Douyin Life Services, in 2024, the paid GMV of direct service providers increased by 85% year-on-year, over 30 new service categories were added, driving new performance of 13 billion yuan, and the ARPU (average revenue per user) of merchants collaborating with service providers was 158% higher than that of non-collaborating merchants.
抖音生活服务2024年直营服务商支付GMV同比上涨85%
In 2024, the paid GMV of Douyin's direct service providers increased by 85% year-on-year.
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