On January 7, China Guangshi Sofre Media Research Co., Ltd. (CSM) released the "Micro Short Drama Industry Development Report (2025)." The report states that as of June 2024, the user scale of micro short dramas in China is 0.576 billion. The "White Paper on the Development of China's Micro Short Drama Industry (2024)" indicates that the market scale for micro short dramas will exceed 50 billion yuan in 2024. Multiple parties are accelerating their entry into the micro short drama sector, with the number of existing companies related to short dramas reaching 84,900, and the "blue ocean" quickly being pulled into the "red ocean." Regulation and guidance have become the norm, and "professionalism" and "quality" have become the consensus for industry development.
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CSM:我国微短剧用户规模近6亿 短剧相关存续企业数达8.49万家
CSM: The scale of micro short drama users in China is nearly 0.6 billion, and the number of existing companies related to short dramas has reached 84,900.
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