On the evening of January 7, after WeChat launched its gift feature, Taobao also went live with the "Gift Giving" feature. Taobao customer service stated that the feature is now online, and currently some orders on the platform support WeChat payment. There has been no official comment from Taobao on this. It is reported that some products "support gifting"; clicking on "Go Gift" allows users to complete the order payment (without needing to fill in the shipping address), then click to send to a friend, and share via Tao password, QR code, etc., to complete the gift process. For those receiving gifts, they can copy the shared link to the Taobao APP, click on the gift - fill in the shipping address and security password - receive the gift, and wait for logistics transportation to complete the gift receipt. In response to this, Taobao's official customer service told Sina Technology that the "Gift Giving" feature is a newly launched activity, which is ongoing, and no specific end date has been received yet. (Sina Technology)