On January 7, the 2025 Douyin Giant Engine Mini-Game Industry Ecosystem Conference was held in Shenzhen. The conference revealed that the continuously developing mini-games are moving towards a new marketing model that combines 'advertising + content.' Data shows that from the first quarter of 2023 to the fourth quarter of 2024, the GMV of Douyin mini-games continues to grow, with the number of paid users increasing by 300%. The Game Live Streaming ecosystem has grown rapidly, with IAP game revenue increasing by 105%, the UV for starting mini-game live broadcasts improving by 375%, and the UV for startup increasing by 200%.