On January 6th, local time in the USA, Hisense held a press conference on the eve of CES 2025. Based on Hisense's new generation AI picture quality chip and RGB-Mini Led & Optoelectronics chip technology breakthroughs, Hisense officially launched RGB three-dimensional color control liquid crystal display technology, breaking through the industry's challenge of controlling light and color together, achieving industry leadership in color performance and energy saving, marking a milestone in the century-long history of Television development. This year at CES, Hisense showcases its theme 'AI Your Life,' demonstrating continuous acceleration of AI technology innovation based on a comprehensive industrial layout, from Smart Home, Smart City to more sustainable Smart Energy solutions. At the press conference, Hisense officially announced the marketing theme for the 2025 Club World Cup as 'Own the Moment.'