Tianfeng's research report points out that Luzhou Laojiao (000568.SZ) regards 2023 as the 'Year of Marketing Digitalization', defines 2024 as the 'Year of Marketing Digitalization Offensive', and sees 2025 as the 'Year of Digital Implementation'. The annual marketing theme will focus on 'Digital Implementation, Mechanism Innovation, Intensive Breakthrough, and Comprehensive Offensive', continuing to promote digital transformation. The company emphasizes that 'only with bottle opening is there quota growth and the right to stock up; without opening bottles, there is no quota', further optimizing the quota system to promote the combination of terminal sales and digital marketing. Previously, on December 24, the company published the '2024 Mid-Year Profit Distribution Plan' announcement, assuming a 5% year-on-year profit growth for 2024, with a mid-term dividend ratio of approximately 14%. Maintains the 'Buy' rating.