On January 4-5, the "2025 China Chief Economists Forum Annual Conference" was held in Shanghai, themed "Sailing Through the Mist, Spring Awakens the Trees." Wang Han, Chief Economist of Industrial Securities, attended and gave a speech. Wang mentioned that middle-aged consumers consider purchasing bags, phones, and watches. However, the younger generation born in the 90s and 00s is not very concerned with these international brands, but rather with items related to China’s culture and emotions, which are in short supply. He mentioned the game "Black Myth: Wukong," which boosted Shanxi's tourism economy during last year's National Day holiday. Therefore, Wang suggested that when considering policy stimulation, more attention should be paid to how to connect with China’s culture and brands at the fiscal level. "If our policy always focuses on the consumers from the 60s and 70s, stimulating them to buy more Chanel bags, the marginal effect of this stimulation will definitely decrease after a certain age." (Rui Jian)