On January 3, the Department of Commerce of Guangdong Province issued an annual bridging policy for automobiles, home appliances, etc. From January 1, 2025 to the introduction of the national automobile scrapping and renewal subsidy policy in 2025, consumers will be given a one-time subsidy for scrapping eligible old cars and purchasing new eligible cars under their own name. At the same time, the automobile replacement and renewal annual bridging policy, from January 1, 2025 to the introduction of the national automobile replacement and renewal subsidy policy in 2025, the automobile replacement and renewal subsidy activities in Guangdong Province will be implemented in accordance with the 2024 car replacement and renewal policy. Guangdong issued an annual trade-in bridging policy, which also “sets the tone” for the automobile consumer market in 2025, stepped up trade-in activities, further promoted automobile consumption, and brought practical policy benefits to consumers. Driven by policies, various car companies have also responded one after another and introduced relevant preferential policies to increase promotion efforts as the Lunar New Year approaches. According to the reporter's incomplete statistics, nearly 10 brands have launched discounts to “grab customers,” which also means that the first wave of “price wars” in the car market will hit in 2025. (Nanfang Daily)