An internal document from Guangzhou Automobile Group shows that the group will integrate the marketing fields of GAC Trumpchi and Aion, and establish a brand marketing department. This department will be responsible for the large customer business of Guangzhou Automobile Group's self-owned brands GAC Trumpchi, Aion, and Haobo, as well as coordinating the market marketing, complete vehicle sales, channel construction, aftermarket service, and New Media marketing for these brands. It is reported that the marketing department for Guangzhou Automobile Group's self-owned brands (GAC Trumpchi marketing department, Aion marketing department, Haobo marketing department) will be established and implemented starting January 1, 2025, and the finance department, procurement department, and product department will have their 'offices' renamed uniformly to 'departments'.
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广汽集团自主品牌开启整合
Guangzhou Automobile Group's self-owned brands are initiating integration.
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