According to a research report released by Citi, Oriental Selection (01797)'s stock price has increased by about 30% since December 19, mainly driven by its early adoption of WeChat's newly launched “gift-giving” function in the WeChat store applet ecosystem. The target price is HK$18.5, and the rating is “buy”. The bank believes that Oriental Selection is in an advantageous position to fully grasp the surge in demand for seasonal gifts during the Spring Festival. The reasons include the company's potential to use the power of WeChat's social commerce platform; the pioneer advantage of new gift delivery functions in WeChat's huge ecosystem; and WeChat's friendly measures to reduce the technical service fee threshold from 5% to 2%. However, as the merchant base expands and competition intensifies, post-holiday sentiment is likely to return to normal.