Analysts at Citi stated in a research report that the increase in public holidays in China in 2025, along with local governments potentially issuing more travel-related consumer vouchers, may benefit Ctrip Group. They estimate that the revenue of this Chinese online travel platform will grow by 15% in 2025. These analysts indicated that due to the low base of outbound travel in the same period in 2024, and if the upcoming Spring Festival holiday this year is extended with the weekend, Ctrip's revenue in the first quarter may achieve steady growth. They added that, at the same time, due to stronger performance in domestic, outbound, and international business divisions, Ctrip's revenue in the fourth quarter of 2024 may have increased by 19% year-on-year. Citi has initiated a 90-day positive catalyst observation for Ctrip, focusing on the potential positive comments regarding the first quarter performance that the company may issue in the upcoming fourth quarter 2024 earnings report. Citi maintains a Buy rating for Ctrip but raised the Target Price of its American Depositary Receipts from $73.00 to $78.00. The stock closed at $64.77 on the previous trading day.