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国泰君安:高口碑续作集中上映,票房望再创新高

GTJA: Highly acclaimed sequels are being released, and box office revenues are expected to reach new heights.

Breakings ·  Jan 3 08:20

According to GTJA Research Reports, the total box office for the 2025 Spring Festival is expected to set a new historical record. Considering the number of moviegoers and average ticket prices, if the daily average number of viewers is 24 million and the average ticket price is 50 yuan, the total box office for the 2025 Spring Festival is predicted to be 8.4 billion yuan over the 7-day festival. At the same time, considering the recent distribution of various types of movie-viewing consumer vouchers expected to continue during the Spring Festival, this can significantly reduce the actual viewing costs for consumers, which is beneficial for increasing the number of viewers. The demand for movie viewing during the 2025 Spring Festival is optimistic, and it is believed that there is still room for improvement in the daily average viewer count of 24 million, and the final box office performance may exceed expectations.

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