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短剧大有可为 热潮有望持续

Short dramas have great potential and the trend is expected to continue.

Breakings ·  Jan 3 03:06

The short drama market is experiencing explosive growth. According to a report by the China Research and Consulting Industry Research Institute, the market size of the micro-short drama industry in China is expected to surpass 50 billion yuan in 2024 and is anticipated to exceed 100 billion yuan by 2027. The China Internet Audio-Visual Association's "White Paper on the Development of China's Micro-Short Drama Industry (2024)" points out that this year's market size of micro-short dramas is expected to for the first time exceed the box office of mainland films. In addition, the short drama industry in China is accelerating its overseas expansion, with several popular short dramas entering overseas markets. The USA accounts for the largest share, over 50%. Based on calculations of the top 10 short drama platforms by overseas revenue size, the overseas short dramas are expected to reach 4 billion US dollars in 2024. (Securities Times)

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