On December 31, MINISO officially announced its cooperation with the highly anticipated game masterpiece "Black Myth: Wukong" and became its officially authorized partner. This cooperation is themed "MINISO welcomes the destined people" and both parties will explore new ways of IP collaboration together. Not long ago, "Black Myth: Wukong" won the prestigious awards for "Best Action Game" and "Players' Voice" at THE GAME AWARDS (TGA), known as the "Oscars of the gaming industry," achieving a milestone breakthrough for Chinese games on the international stage. As a "Global IP collaborative store," MINISO has collaborated with over 150 well-known IP characters worldwide and is a leading IP design retail group. This strong partnership between the two is bound to attract wide attention and anticipation.