Douyin e-commerce released the report "Chinese Manufacturing in the Live Room - 2024 Douyin e-commerce Industrial Zone Development Report." The report reveals that in the past year, 0.17 billion kinds of commodities from national industrial zones were sold, totaling 15.4 billion units in Douyin e-commerce, a year-on-year increase of 39%. Among these, sales from live broadcasts accounted for 63%, with over 53 million live commerce sessions facilitating trade, and nearly 0.15 million kinds of commodities achieving sales of over one million yuan in live broadcast rooms. At the same time, the order volume for shelf scene increased by 70% year-on-year, jointly driving the rapid development of the industrial zone business with content scenes.
抖音电商全年销售154亿单产业带商品,830个产业带销售额过亿
In Douyin e-commerce, 15.4 billion units of commodities from the whole year were sold, with 830 industrial zones achieving sales of over one hundred million.
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