According to news from China Civil Aviation Network, in response to the challenge of insufficient market demand, China's aviation industry is achieving sustainable development by optimizing supply and enhancing service capabilities. "First-Time Services" is an innovative initiative aimed at tapping into the potential of the aviation market, with over 60 million passengers benefiting nationwide since 2022. Especially in the northwest region, where the level of economic development is relatively low, the number of "first-time passengers" served in the past two years has exceeded 150,000. "First-Time Services" integrates with the tourism industry to launch differentiated travel products, enhance service quality, stimulate travel willingness, and simultaneously expand service offerings by providing discounted tickets and exclusive services to enhance the ability of the public to travel by air. In addition, theoretical research is deeply conducted to form industry standards and norms, providing institutional and mechanism guarantees for "First-Time Services." The goal of China's aviation industry is to encourage 1 billion people, who have never flown, to choose air travel and promote high-quality development of the aviation sector.