This year, the "Millet" stores have experienced explosive growth. "Millet" is a transliteration of the English word "goods" and refers collectively to the peripheral derivatives of the two-dimensional (anime) genre. Stores selling these derivatives are called "Millet Stores," and purchasing the commodities is referred to as "eating millet." As a new trend in Consumer habits, the "Millet Economy" has tapped into a consumer market exceeding 100 billion yuan. According to Statistics, the consumer group in the "Millet Economy" is predominantly female, and there are many consumers from first-tier cities. In 2024, the market size of the "Millet Economy" in China is expected to reach 168.9 billion yuan, a growth of over 40% compared to 2023, with the market in a period of rapid growth, projected to reach a market size of 308.9 billion yuan by 2029. (CCTV Finance)