At the national Dealers' reunion on December 25 discussing the market work focus for Kweichow Moutai in 2025, Wang Li, Deputy Secretary of the Party Committee and General Manager of Kweichow Moutai Group, stated: "Maintain composure and grasp the new trends in market development. See certainties in uncertainties, and identify advantages, opportunities, and strengths to traverse the cycles." In her view, Kweichow Moutai currently faces a situation of "three phases overlapping": the macroeconomic cycle, the industry adjustment cycle, and Kweichow Moutai's own cycle. The core of Kweichow Moutai's market work is to adhere to a consumer-centric approach, continuously implement the "three transformations," namely, consumer group transformation, scenario transformation, and service transformation, to continuously strengthen channel coordination, enhance consumer reach, promote consumer conversion, and solve the fundamental "supply and demand matching" issue.