The ice and snow equipment industry is an important component of the ice and snow economy. In recent days, reporters have visited several ice and snow equipment companies and found that, driven by the boom in winter sports, the operation of these enterprises has been improving continuously, with an increasing focus on new product research and development. Jiang Shubo, deputy director of the Heilongjiang Provincial Ice and Snow Economy Research Center, suggested that leading enterprises should play a guiding role by joining forces with universities and research Institutions to conduct basic frontier research on ice and snow equipment, tackle key common technologies, and explore advanced manufacturing processes, particularly to enhance the R&D and manufacturing capabilities of core equipment such as snow-making machines, ice-making machines, snow compactors, and ski lifts. Additionally, relying on China's unique advantages in the digital economy, industry companies should be actively guided to fully utilize new-generation information technologies like AR/VR to optimize and upgrade ice and snow sports simulation training platforms, develop smart skiing, skating online products and services, and promote the intelligent development of ice and snow equipment. (China Youth Daily)