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最贵和最便宜车型同日亮相,蔚来李斌:豪车“共识市场”尤为重要

The most expensive and cheapest models were unveiled on the same day, and NIO's Li Bin stated that the luxury car "consensus market" is especially important.

Breakings ·  16:42

At the recently held NIO Day 2024 event, NIO presented its most expensive and cheapest production vehicles all at once. Regarding this product line strategy, Li Bin responded by saying, "Each brand must determine how many products to launch in its specific price range to cover the market, which hinges on meeting the needs of consumers in that price segment. In the premium brand sector, consumers often expect products to possess a certain exclusivity and uniqueness, so the level of product differentiation tends to be higher. Take the ET9, for example; it's hard to imagine it selling 0.01 million units in a month. If this price segment can achieve a monthly sales volume of 1,000 units, we would be quite happy."

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