On the afternoon of December 23, market research and consulting firm Ipsos recently released the "2024 Global Trust Index for Chinese Brands" report (hereinafter referred to as the "Report"). The "Report" pointed out that, on a global scale, while Western brands still hold a leading position in trust, they have stagnated and declined for several consecutive years. In stark contrast, the trust in Chinese, Japanese, and South Korean brands is gaining momentum. In Developed Markets, the trust index for Chinese brands is showing a steady upward trend, and the proportion of distrust is continuously decreasing. It is worth noting that different Developed Markets exhibit varying degrees of differentiation in their trust towards Chinese brands. Among them, the trust level in Chinese brands in the UK and USA has significantly increased, with 42% of respondents in the USA stating they are very trusting or somewhat trusting of Chinese brands, an increase of 5 percentage points since 2021; the proportion of UK respondents has surged from 29% in 2021 to 39% in 2024. (Sina Technology)