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值得买:子公司为客户提供基于微信生态的门店运营服务

Beijing Zhidemai Technology: The subsidiary provides store operation services based on the Wechat ecosystem for clients.

Breakings ·  Dec 23, 2024 09:17

An investor asked on the interactive platform about Beijing Zhidemai Technology (300785) regarding Tencent's launch of a gift feature for Wechat shops, questioning whether the company has relevant business participation and layout. Beijing Zhidemai Technology responded that the company has always attached great importance to its layout in the Wechat ecosystem. On the consumer content side, the company has established Wechat public accounts and Wechat video accounts within the Wechat ecosystem. In 2017, the company's core product 'What is Worth Buying' became one of the first applications to go live on Wechat Mini Program. On the marketing services side, the subsidiary 'Wuxiang Yingsheng' incubated by the company is positioned as a full-link service provider for the Wechat ecosystem, offering comprehensive solutions including video account operation, influencer resource matching, and private domain operation; the subsidiary 'Shangzhi Qianfan' focuses on providing marketing Saas systems and operational services, helping brands achieve growth across all consumer domains. In 2024, Shangzhi Qianfan is also making strides in the Wechat ecosystem, providing store operation and membership management services based on the Wechat ecosystem for clients. The directions and businesses mentioned above are currently in the incubation process and do not constitute a large proportion of the company's revenue and profits.

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