Sinolink's Research Reports indicate that the new "Gifting" feature aims to attract new traffic. On December 19, the official announcement initiated a gray test phase, activating e-commerce through the social chain. After clicking "Send to Friend," the WeChat chat interface will display an interactive message similar to a red envelope, where the recipient can fill in their address and confirm receipt. The WeChat Shop integrates e-commerce resources within the WeChat ecosystem, promoting the consolidation of e-commerce business through multi-channel traffic access; additionally, the "Gifting" gameplay possesses a splitting effect, which can improve repurchase rates and conversion rates, expected to benefit from the holiday gifting opportunity and trigger an explosion, further driving the growth of WeChat social e-commerce.