On the 20th, the launch ceremony of the 2024 Shaanxi Winter Cultural and Tourism Consumer Season and the Hanzhong Ice and Snow Carnival was held in Liuba County. According to Statistics, this Shaanxi Winter Cultural and Tourism Consumer Season activity closely aligns with winter consumption hotspots, focusing on themes such as ice and snow, hot springs, folklore, food, and lantern festivals. A three-level joint effort involving the provincial, municipal, and county governments, along with department collaboration and public-private partnerships, has introduced over 1,000 theme activities in six categories of ice and snow tourism, 140 winter tourism theme routes, and 133 measures to promote consumer benefits in winter cultural tourism. Various locations across the province will host 664 winter cultural tourism promotion activities, with an estimated participation of 31 million tourists and the distribution of over 100,000 winter cultural tourism consumption vouchers worth 16.5 million yuan. (China News Network)