As of Friday, the stock price has risen by 366% this year, outperforming most constituents of the MSCI Chinese Index, as well as global peers such as Disney and Sanrio, the parent company of Hello Kitty. POP MART's domestic sales in the third quarter increased by at least 55% year-on-year, while overseas sales grew by over 400%. Morgan Stanley Analyst Dustin Wei and others wrote in their report that POP MART may be the first local Consumer brand to attract consumers through intellectual property, design, and products rather than pricing, achieving significant success globally. He also noted that POP MART is forming a global brand.