Yesterday, at the 2025 WILL Business Conference, Xiaohongshu officially released the "AIPS Crowd Assets Model" and established a grass-planting alliance by integrating third-party data from e-commerce platforms, along with direct data cooperation with brands. This marks the first complete release of Xiaohongshu's measurement solution for exposure from both the perspective of process measurement and result measurement.
小红书发布“AIPS人群资产模型”，种草度量形成完整方案
Xiaohongshu released the "AIPS Crowd Assets Model," forming a complete scheme for measuring exposure.
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