On December 19th, Xicha issued a fourth quarter open letter to business partners titled "Better Implement Differentiation and Seize New Year Opportunities." In the open letter, Xicha stated that it launched many differentiated initiatives in 2024, such as selling a super plant tea series, collaborating with Yayoi Kusama, and actively adjusting the pace of store development without blindly increasing store density, leading to growth in store sales in the third and fourth quarters. Xicha revealed that the average performance of newly opened stores in the second half of the year significantly surpassed that of the first half, and during the industry's traditional off-peak season in the second half of the year, the performance of Xicha stores even exceeded that of certain peak months in the first half of the year. Xicha also mentioned that the store development strategy for 2025 will focus on enhancing brand momentum rather than merely growing in scale, stating "We need to seize new development opportunities, but we still insist on not blindly pursuing scale." Xicha will support partners in opening better stores in high momentum commercial areas through policy support, encourage and assist partners in optimizing existing store locations and improving existing store images, and has established a total incentive fund of 50 million yuan for partners' store image upgrades and location optimization. Additionally, Xicha will fully consider the market capacity and development potential of specific regions, and plan the store network layout scientifically and reasonably.