At the 2025 WILL Business Conference, Xiaohongshu officially launched the 'AIPS Asset Model', integrating data from the three major e-commerce platforms Taobao, JD.com, and Vipshop through the Grass Planting Alliance, as well as collaborating with brand first-party data. For the first time, it fully presents Xiaohongshu's grass planting measurement solution from the dimensions of process measurement and outcome measurement, allowing brands to better understand the relationship between grass planting and business growth. Xiaohongshu CMO Zhi Heng revealed that for the top 2000 SPUs ranked in Xiaohongshu's grass planting, the annual sales growth rate has significantly outpaced the Industry Large Cap, achieving counter-cyclical growth.