Today (December 18th) morning, the 28th Wuliangye 12·18 conference with the theme of "Gathering Strength to Respond to Changes and Building a Common Beauty" was held in Yibin. Zeng Congqin, Secretary of the Party Committee and Chairman of Wuliangye Group (Co., Ltd.), reviewed the work of Wuliangye in 2024 and announced the marketing work guidelines for 2025: focusing on enhancing the brand value of Wuliangye, increasing efforts to strengthen product sales, channel optimization, and service capability, promoting dual enhancements of brand value and market share, and consolidating a stable development trend. Efforts will be increased to ensure the balance of product volume and price, breaking through the profitability issues faced by Dealers. Increased efforts will also be made to take responsibility in the Industry. Leading collective development, jointly building a world-class high-quality Baijiu industry cluster; leading the revitalization of SiChuan liquor, focusing on reshaping the value system of SiChuan Baijiu; leading order governance, jointly addressing the impact of low-price promotions on e-commerce platforms; leading standard formulation, establishing international standards for Chinese Baijiu; leading competitive and cooperative development in the Industry, avoiding internal competition, internal conflicts, and internal depletion.