According to Tianyancha's intellectual property information, Baidu Online Network Technology (Beijing) Co., Ltd. applied for the registration of the “Baidu Short Drama” trademark. The international classification is for website services, scientific instruments, education and entertainment. The current trademark status is awaiting substantive review. In response, the relevant person in charge of Baidu said that skits are a key development direction in the current content ecosystem. Currently, Baidu's short drama platform has gathered 0.024 million+ skits. In 2025, new upgrades will be carried out in five major areas: distribution, division of accounts, rewards, exclusive broadcasts, and investment promotion. (Sina Technology)