Recently, Xiaohongshu's commercialization Business has clarified its three major directions for 2025: First, the Industry will expand from focusing on Consumer goods to meeting the needs of multiple industries, with a focus on breakthroughs in lead industries such as life services; Second, in terms of commercial product capabilities, more efforts will be made to optimize the planting advertisements, measure the post-investment effectiveness of planting, and directly deliver client business leads; Third, the ecosystem will move towards greater openness, directly connecting with more platforms, merchants from different industries, brands, and MCN Institutions in the future.