He Guangqi, the Chairman of the Xiaobai Group, noted at the China Corporate Leaders Annual Conference that Xiaobai has made some changes recently, focusing more on better promotion of product quality, "Just like in our current stores in Hong Kong, we have added two words to the Uzhumuqin Grassland Xiaofeiyang, changing it to Imperial Court Uzhumuqin Xiaofeiyang, and once Consumers hear it, their sense of value immediately increases." He pointed out that as long as there are small changes in the promotional name, the profit margin of many products can be improved, not necessarily requiring product optimization. (Ruisight)
呷哺集团贺光启：最近在小肥羊菜品上加了“宫廷”两个字，消费者的价值感马上就起来了
He Guangqi from the Xiaobai Group stated: Recently, the words "Imperial Court" were added to the Xiaofeiyang dishes, which immediately enhanced the Consumer's sense of value.
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