Hou Chunzhao, PR Director of the FAW-Volkswagen Jetta brand, stated at the 2024 China Corporate Competitiveness Annual Conference that if leaders of car companies or their peers want to gain visibility, it's advisable not to organize your employees and Dealers to share videos immediately after releasing them. If this is done, your account is doomed not to gain visibility. Although the data looks good when shared, they are only forwarding it without watching, leading to a low completion rate for the video and minimal interaction. The system will then determine it is not quality content. (Rui Jian)
侯春昭建议:车企领导想出圈,不要第一时间组织员工转发视频
Hou Chunzhao suggests that if leaders of car companies want to gain visibility, they should not organize employees to share videos immediately.
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