Wanda Film Holding stated on the interactive platform that its subsidiary, Time Network, has joined hands with "Genshin Impact" to launch the "Silver Screen Journey" series of official merchandise. This initiative not only represents a new exploration within the merchandise category but also caters well to the preferences of young audiences and gamers. Among these, themed character packages and fourth-anniversary badges have been very popular among consumers, showing strong sales performance; creative products such as Klee's eye-catching bag, popcorn plush pain bag, and fourth-anniversary themed towels have also received positive feedback among gamers, creating new ecological possibilities for the cinema to activate lobby economic value.