Wanda Film Holding stated on the interactive platform that it continues to deeply engage in the millet economy, focusing on developing derivative business relying on the Time Network platform and cinema channels, and launching diversified animated millet and national trend cultural products. On one hand, it conducts in-depth cooperation with copyright holders through a multi-dimensional comprehensive model of marketing + products + channels, fully exploring the commercialization value of IP. In 2024, the company successfully launched the Pop Mart "baby molly" series, Genshin Impact "Screen Journey" series, Butter Bear, Milk Dragon, Loopy, and other cross-border IPs, with the number of millet SKUs reaching hundreds, which are very popular among consumers. In the fourth quarter, the company’s Time Network appeared at the CLE China Licensing Expo and the Hengdian Film Festival with popular millet products, further enhancing the company's brand influence in the derivative product field. On the other hand, based on its own IPs, the company revolves around major films such as "Detective Chinatown", "Kidnapping", and "White Snake: The Legend of the New Tale", gradually launching various movie-related derivative products to provide audiences with deep emotional continuity and resonance, while boosting the company's non-ticket revenue growth.