Recently, Xin Selection's founder Xin Youzhi (online name Xinba) and his team visited Kid Kingdom's offline flagship store, and both parties engaged in in-depth discussions on specific cooperation directions. It is understood that the collaboration between the two parties was officially announced in October this year, as they integrate various sse select resources industries index, invested in establishing Hangzhou Chain Qi Future Co., Ltd., to conduct new family e-commerce live retail business, and explore the development of offline new retail business. In November this year, Kid Kingdom and Xin Selection Group established a joint venture. This time both parties further clarified the specifics of the collaboration. Xinba stated that he would personally oversee and implement the cooperation project.