According to the WeChat public account of Kweichow Moutai on December 5, from November 24 to December 2, Tu Huabin, member of the party committee and deputy general manager of Moutai Group, led a team to visit and exchange ideas in the United Kingdom, Belgium, and the Netherlands, to further strengthen cooperation with the European market through brand promotion, market research, technology exchange, and international dialogue, actively exploring new paths for Moutai's international development. Kweichow Moutai stated that next, they will continue to focus on the construction of the markets in these three countries, allowing Moutai's fragrance to spread better in Europe. Kweichow Moutai mentioned that this market research activity will, on one hand, allow Moutai to more accurately formulate product strategies and market promotion plans, further optimizing the overseas market layout; on the other hand, it will help build a more solid international market network, enhance Moutai's brand adaptability and competitiveness in overseas markets, take solid and powerful steps towards Moutai's comprehensive expansion into the global market, and achieve the goal of internationalization strategy.