From November 24th to December 2nd, Tu Huabin, a member of the Maotai Group's Party Committee and Deputy General Manager, led a team to the United Kingdom, Belgium, and the Netherlands for exchanges and inspections. By conducting brand promotion, market research, technical exchanges, and international dialogues, they further enhance cooperation with the European market, actively explore new paths for Maotai's international development. This market research activity of Maotai Group in the three european countries has profound significance. On one hand, by deeply understanding the consumption environment, laws and regulations, and business cooperation opportunities in the United Kingdom, Belgium, and the Netherlands, Maotai can more accurately formulate product strategies and market promotion plans, further optimizing its overseas market layout. On the other hand, strengthening communication and collaboration with local dealers, commercial institutions, and diplomatic missions helps build a more solid international market network, enhance the adaptability and competitiveness of the Maotai brand in overseas markets, and take solid steps towards Maotai's comprehensive expansion into the global market and achieving international strategic goals.