It is reported that TikTok e-commerce has carried out a new round of adjustments, with industry operations A group and B group to be unified managed by the former head of B group, Zhao Rui, reporting to the TikTok e-commerce CEO Wei Wenwen. TikTok official confirmed this adjustment to the media and stated that groups A and B will not be merged. "In the past two years, many small and medium-sized merchants in group B have grown and may no longer be suitable for the original management standards. Having groups A and B managed by Zhao Rui can achieve better collaboration. In addition, some smaller categories may be merged," said a person close to TikTok e-commerce. Another TikTok insider close to Zhao Rui commented, "His execution is very high."
抖音电商新调整：品牌商家与白牌商家收拢管理
TikTok e-commerce new adjustments: branding merchants and white label merchants are consolidated for management.
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