With the opening of major ski resorts in Northeast China and other places, many scenic spots in the south introduced ticket exemption policies, and the 2024 winter cultural tourism consumer market kicked off. Various regions have keenly grasped the huge business opportunities of the ice and snow economy, and have introduced policies and measures to support the development of the entire industry chain, including snow and ice tourism, snow and ice equipment, and snow culture. Listed companies are also actively innovating products and optimizing services to explore the market value of the ice and snow economy. Driven by both policy guidance and market demand, the ice and snow economy is gradually breaking geographical and seasonal restrictions, integrating various fields such as tourism, sports, and culture to form a diversified and complex industrial ecosystem. (Securities Daily)