Recently, as major ski resorts have successively opened, "ice and snow tourism" has started to increase. Ctrip's data shows that the search volume for "skiing" on the platform has increased by 50% compared to last week, with the search popularity for ice and snow tourism-related products in December continuing to rise. Since mid-November, the volume of booked skiing group tours and independent travel bundled routes has doubled compared to the previous period. Harbin still dominates the search popularity for ice and snow tourism, followed by Changchun, Shenyang, Snow Village, and Mohe. In terms of group tours, Harbin also ranks first as an ice and snow destination, with a 40% increase in group tour bookings compared to the previous week.