In recent years, with the diversified development of internet plus-related media, podcasts are becoming more popular among people. Data released by institutions shows that in 2023, the number of Chinese podcast programs has increased sixfold compared to three years ago. Originally niche, podcasts are gradually moving towards the public. Compared to video, producing pure audio podcasts is relatively simple and easy to get started. Creators from different industries are also joining the wave of podcasts breaking into the mainstream.
耳朵经济火了 不同行业创作者正加入播客“破圈”的浪潮之中
The ear economy has become popular, and creators from different industries are joining the wave of podcasts breaking into the mainstream.
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