On December 2, fedex released the latest research results for this year's shopping season in the Asia-Pacific region. 70% of small and medium-sized enterprises expect an increase in sales compared to last year in this shopping season. Nearly 80% of enterprises believe that the growth will mainly come from the Asian market, especially the Southeast Asian market. This optimistic attitude reflects the overall market trend, benefiting from the application of digital technology and the development of cross-border trade. The Southeast Asian e-commerce market achieved double-digit growth in 2024. In addition, regional trade within asia continues to grow rapidly, expected to exceed $13.5 trillion by 2030.