GF Securities released research reports stating that the short video industry is expected to further improve in quality, with an increase in high-quality content supply driving industry growth. Specifically, with the acceleration of the commercialization of domestic short video apps, it is expected that more content creators will be able to achieve revenue growth through revenue sharing in the Kuaishou ecosystem; subsequently, with the rise and commercialization of TikTok, short video platforms that rely more on purchasing traffic are also expected to benefit from changes in the overseas traffic landscape. In addition, under the empowerment of AI, the productivity of short video creation is expected to be optimized, reducing production costs and increasing efficiency, with the potential for improved accuracy in traffic distribution.