Central China research reports indicate that the media industry will experience significant volatility in 2024, with overall performance under pressure. This is due, on one hand, to disruptions from external economic and consumer environment changes, and on the other hand, to factors such as the content product cycle and changes in tax policies within the industry. Looking ahead to 2025, it is recommended to consider investment in the media industry from three dimensions: 'recovery of content products and cultural consumption', 'cultural industry going abroad', and 'high dividend defensiveness.' In terms of the recovery of content products and cultural consumption, external policies aimed at stimulating the economy and consumption will boost domestic residents' demand for cultural consumption. Additionally, adjustments in the content industry's product supply cycle and content product quality will stimulate consumer demand. Focus on the recovery of prosperity in the content industry, such as games, films, and books, to achieve a rebound in 2024 from a relatively low market scale base. Furthermore, attention is advised on advertising market demand that is closely related to the economy and consumption.