"How should consumption be done? Consumption should always follow the young people, always address the needs of women first. These are two very important principles in the chinese market." At the recent "2024 Consumer New Forces Conference", former Alibaba Vice President and founder of Molecule Has Spirit, Liu Peng, spoke eloquently. At this industry forum that brought together many well-known new consumer companies and consumer venture capital institutions, participants generally believed that tiering is the main theme of the chinese consumer market, and the emerging consumer demands in various subdivided areas still provide fertile ground for enterprise innovation and growth. At the same time, companies should make good use of digitalization, AI and other technology means, actively go global and achieve global localization. (Securities Times)
存量市场+买方时代 消费新势力探寻增长之道
Stock market + Buyer's era, Consumer new forces explore the path to growth.
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