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潮宏基:旗下品牌与多个国际知名卡通品牌合作推出IP首饰

Guangdong CHJ Industry: Its sub-brands cooperate with multiple internationally renowned cartoon brands to launch IP jewelry.

Breakings ·  Nov 28 16:51

An investor asked, does the company have the valley economy? Guangdong CHJ Industry stated on the interactive platform that the company's "CHJ Guangdong CHJ Industry" jewelry brand is targeting the younger generation and actively engaging in IP collaboration in the field of fashion jewelry. It has successively obtained the image authorization of many internationally renowned cartoon brands such as Doraemon, Sanrio, Minions, Jurassic World, Crayon Shin-chan, etc., and based on this, has launched a series of IP jewelry deeply loved by consumers, especially the young generation, such as "Doraemon", "Minions", "Pikachu", "Snoopy", "Kuromi", "Melody", "Crayon Shin-chan", etc. The company's women's bag brand "FION Fionani" has also introduced multiple international hot IP series, such as "Pikachu", "Minions", "Jurassic World", "Mickey Mouse ", "Donald Duck", etc., and also created the brand's own IP "Little Monster" series. Taking this as inspiration, it has extended to develop peripheral products such as bag hangers, bag buckles, as well as travel and outdoor products, aiming to bring consumers a diverse choice of fun, trendy, and inclusive options to inspire their creativity and express their personality. IP products account for half of the sales in FION's overseas stores.

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