Citic Securities stated that the 'longest ever' singles' day sales used platform discounts, red envelopes, consumer vouchers, and other 'intense battles' to attract traffic, driving the overall singles' day sales and beauty category GMV performance impressively, confirming the structured and stimulating consumer potential of domestic demand. The market share of domestic products continues to rise, top brands perform strongly, and the Taobao platform as the main brand position is further clarified, with the certainty of its leading position possibly increasing. However, this year's singles' day sales promotion also witnessed phenomena such as price reduction, reduced brand concentration, and fewer breakthroughs in new products tending towards stock games. Based on this, recommendations include: 1. Industry leaders in a trend towards solidification; 2. Companies that enjoy the dividends of the track, have more difficult breakthroughs in new products, and continuously innovate their products; 3. Companies with outstanding supply chain capabilities and e-commerce operation capabilities in the context of intense price competition.