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华策影视:持续打造影视IP和动漫IP 今年衍生品累计独立开发了50多种品类

Zhejiang Huace Film & TV: Continuously creating film and television IP and anime IP, with over 50 categories of independently developed derivatives this year.

Breakings ·  Nov 27, 2024 11:47

On November 27, Zhejiang Huace Film & TV stated on the interactive platform that the company continues to develop film and television IP as well as anime IP, using a series and short-long drama linkage approach to continuously create film and television IP. Since the establishment of a separate division for the anime business at the beginning of this year, positive progress has been made in project introduction, offline exhibitions, and derivative product development. The offline exhibition business has achieved a breakthrough from zero to one, hosting 1 anime original artwork exhibition and 4 pop-up events this year, significantly enhancing brand influence and market coverage. Derivative products have accumulated over 50 independently developed categories and jointly developed over 300 categories.

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